eCommerce calendar: Next big sales in Australia in 2025
Looking for the next big sales in Australia in 2025? The Australia Post eCommerce sale event calendar for January – June 2025 is packed with dates for Australian online sales, plus key international sales you can participate in to drive expansion. From Australia Day sales to Easter sales and Mother’s day, we’ve got you covered.
Key points
- The eCommerce calendar helps you plan ahead to boost sales in major Australian online sales, and test international and emerging sale events.
- Our eCommerce calendar is more than dates – it’s your secret weapon for maximising sale opportunities, and crafting a winning eCommerce strategy.
- Download your interactive eCommerce sales calendar now (PDF 3.3MB).
Why is it important for your business to know when the next big sales in Australia are on in 2025?
Balancing household budgets is becoming increasingly challenging. 58% of Australians are deferring purchases until sales or special deals.1 Sales events are important opportunities to increase revenue and attract new customers who are comparing deals.
How important are online sale events for your eCommerce business?
Online sale events are extraordinarily popular and growing rapidly each year.
Black Friday experienced a huge 88% leap in number of online purchases in 2023 compared to 2019, as shoppers turn to sale events for the best deals. Cyber Monday and Boxing Day sales are also seeing significant growth. 2
What’s in the eCommerce calendar?
Staying on top of and taking advantage of sale events takes an intentional strategy. Our eCommerce sale event calendar keeps you on top of key retail dates relevant to Australian and international markets. It includes online sale events, holidays, industry events and major dates that could present opportunities for your online business.
This calendar is far more than a list of dates – it’s designed to help you boost your business. In addition to essential online sales dates, you’ll also find research to inspire your eCommerce strategy and actionable customer experience insights.
Upcoming sales in Australia and internationally
January online sales
- New year sales
- Back to school sales
- January 6, National returns day
- January 26, Australia day sales
- January 29, Lunar New Year
February online sales
- End of summer sales
- February 6, Waitangi day (New Zealand)
- February 11 – 13, Click frenzy glow
- February 14, Valentines day
- February 20, Love your pet day
March online sales
- Afterpay day
- March 14, White day
- March 26 – 30, Click frenzy travel
April online sales
- April 18 – 22, Easter sales
- April 22, Earth day
May online sales
- eBay plus weekend
- May 11, Mother’s day US, AUS, NZ
- May 13 – 16, Click frenzy mayhem
June online sales
- End of financial year sales
- June 9, Men’s health week
- June 21, Winter solstice
Find sale dates, expert insights and ideas from other business to help build your sales strategy in our latest eCommerce calendar.
1 https://lens.monash.edu/@business-economy/2024/05/13/1386706/from-crunch-to-crisis-how-australians-are-changing-their-spending-and-retail-habits
